Gender differences in charitable giving

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Gender Differences in Charitable Giving

Gender Differences in Charitable Giving The predominant part of the literature states that women are more likely to donate to charitable causes but men are more generous in terms of the amount given. The last result generally derives from the focus on mean amount given. This paper examines gender differences in giving focusing on the distribution of amounts donated and the probability of giving...

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Gender Differences in the Correlates of Volunteering and Charitable Giving

Psychological research has found that women score higher on most measures of the traits, motivations, and values that predict helping others, and women are more likely to help family and friends. However, sex differences in the institutional helping behaviors of volunteering and charitable giving are small. This article seeks to explain this apparent contradiction with the hypotheses that men h...

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Charitable Giving

In 2005 charitable giving in the United States totaled over $260 billon, or around 1.9% of personal income, making it a significant fraction of the economy. Individual giving accounted for 77% of this total, while foundations accounted for 12%, bequests for 7%, and corporations for 5% (Giving USA, 2006). Almost 70% of US households report giving to charity. While the US typically has one of the...

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Identity in Charitable Giving

How does priming identity affect charitable giving? We show that individuals are more likely to donate when a facet of their identity associated with a norm of generosity is primed in an appeal. In large charitable giving field experiments run by the American Red Cross, appeals that prime an individual’s identity as a previous donor to the charity or as a member of a local community generate mo...

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ژورنال

عنوان ژورنال: International Journal of Nonprofit and Voluntary Sector Marketing

سال: 2011

ISSN: 1465-4520

DOI: 10.1002/nvsm.432